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uHired
A platform for ownable and updatable NFT resumes, eliminating the need for traditional CVs, that connects verified Web3 talented professionals with hiring managers.
Branding
Web Design
UX/UI Design
We designed a distinctive brand for uHired, combining sleek typography and visual elements to represent its Web3 focus. As the project expanded, we designed a landing page to set the visual style for the website. Our final challenge was crafting the profile pages, which integrate NFT resumes seamlessly, where both talent and employers can connect.
Logo Design
The logo bridges the gap between business and Web3, blending curved and sharp elements to symbolize the balance of professionalism and innovation. A custom typeface was developed, giving the logo a sleek, modern appearance. The letter “u” is emphasized, reinforcing the user-centric nature of the brand. This “u” also serves as a standalone mark, representing the individual talent that powers the platform.
Typography & Colors
We chose two fonts to reflect the dual personality of the brand: the technological aspect is captured by the geometric Alliance Platt, while Alliance Text, a more sophisticated typeface, represents the business persona. This pairing achieves a harmony that communicates both modernity and professionalism.
Brand system
The brand’s visual identity is supported by a modular pattern. It is constructed from proportional blocks that grow consistently in size, creating a coherent, expandable system. The pattern's rounded forms reflect human connections, aligning with the “u” symbol’s curvature for brand consistency.
In addition to this main pattern, a secondary geometric pattern was developed to evoke the decentralized nature of blockchain technology.
Brand applications
The brand identity is highly flexible, capable of scaling across various platforms and applications. From digital products to physical touchpoints, the design system adapts effortlessly, ensuring a cohesive brand presence regardless of format.
Landing Page
Although initially scoped for branding only, the project expanded to include a landing page, which became the visual foundation for subsequent pages.
UX/UI
The profile pages presented a new challenge. The client’s original design included an NFT resume, external links, and a bio, but the NFT integration needed refinement. We reimagined the profile as a dynamic preview of the NFT, updating in real-time with blockchain activity. We prioritized content hierarchy, ensuring important information surfaced first. To humanize the experience, we introduced customizable elements, such as dark and light modes and user-selectable background colors from a preapproved palette, ensuring consistency with the overall brand aesthetic.
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